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Paid Search: Resistance is Futile….
OK then… if not futile, then at least not optimal . Let’s start with a bang with some data: 64.3% of marketers plan to increase spending on SEM during this year. (B2B Survey) North American SEM...
View ArticlePPC & Big Brands: Reticent, Reluctant or Simply Uninformed?
For the number of big brands that do employ PPC effectively, there is a greater number that do not employ it effectively, or who do not employ it at all. Here are 6 specific data points that might be...
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Spying on the Online Competition
I realize that spying on the competition may not seem to be of great importance when taken as a stand-alone SEO concept without understanding what you can actually glean from doing so, or knowing what...
View ArticleWebsite Architecture – 5 Easy Steps to Great IA the SEO Way
I have blathered about keyword research a lot in previous posts, SO I’m going to use this post to illustrate how keyword research can help you to effectively develop your website information...
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Do It Yourself Display Ads – DIY on the Fly
I was doing some research last week on online adspend… the gap between paid and display has grown increasingly over the last few months. The Wall Street Journal issued a release just after Q2 stating...
View ArticleSEO Success Stories
SEO Success Stories (Actually, this has a PPC Success Story after the SEO success story below. I hope you find them both enlightening and a boost if you ever have the same problems I do J.) It can...
View ArticleThe Explosion of the Middle Web – a.k.a. Smartphone Internet Use
The middle web is that new playground between highly limited mobile phone internet use and full blown computer internet use via high speed access; and is made possible by a range of new hand held...
View ArticleEffective PPC and SEO Integration into 2009
It’s actually really easy, and because this could be a really long and boring topic, I’m going to keep it short highlighting 8 important points of effective SEO and PPC dual implementation. 1. First,...
View ArticlePPC Presence – 28 Hard Learned Tips
12 tips for Brands, 12 tips for Non-brands, and 4 bonus tips for Both This isn’t a post for PPC newbies. I’m not going to include an entry list of what you should do to get started in PPC, I’m just...
View ArticlePaid Search & SEO Snake-Oil Salesmen…
Most of you folks who read this regularly know I am a professor and subject matter expert for the Online Advanced SEM Course and Masters Certification courses for USF. Some of my experiences as such...
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